Press Kit // Gilroy Garlic Festival

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Garlic Festival Alliance With Procter & Gamble Will Impact Bay Area

GILROY, Calif. --- Kurt Svardal, president of the 2011 Gilroy Garlic Festival Association (www.gilroygarlicfestival.com), announced today an alliance with Scope Mouthwash that will eliminate the longtime bane of the internationally acclaimed summertime food and entertainment extravaganza.

Representatives of Scope, a division of the 174-year-old consumer products leader Procter & Gamble Company (NYSE: PG), will distribute free samples of the company’s latest offering at a site adjacent to the Festival’s Cook-Off Theater throughout the three-day Festival, July 29-31. The new product will hit store shelves nationwide in August. Scope will unveil the name of its new breath enhancement on the eve of the Garlic Festival.

The Festival’s Board of Directors approved the agreement on June 22 after conducting and certifying a definitive test that involved the consumption of garlic pizza and garlic fries.

“We’ve entertained nearly 4 million guests in 32 years of service,” Svardal said. “Despite our worldwide popularity, we are constantly admonished for returning otherwise happy visitors to society with ‘inappropriate breath.’ Solving this problem has been foremost on our agenda since the Gourmet Alley pyro chefs ignited their first flame in 1979.”

Scope’s newest technology convinced P&G that three days, 100,000 hearty appetites and 6,000 pounds of fresh California garlic would provide an effective demonstration.

Partnering with Scope is host of Food Network's “Cooking for Real," Sunny Anderson, who combines her love of classic comfort foods along with unique, bold flavors inspired by her many travels around the world. Together, Scope and Ms. Anderson are introducing a new technology that will allow people to breathe-easy after enjoying their favorite garlic-infused dishes.

"Scope is saving the day this year at the Gilroy Garlic Festival," said Ms. Anderson, host of Food Network's “Cooking for Real.” "With Scope's newest technology, you can love all your favorite, flavorful foods – including the best the Festival has to offer– and leave the worry of bad breath behind.”

As leader of 4,000 volunteers, Svardal beamed with pride in assessing the

Bay Area-wide significance of his community’s partnership with Scope.

“This is not just for three days in late July,” the 10-year Festival volunteer said. “The social ramifications of this breakthrough are enormous. A couple can celebrate their anniversary by sharing the Forty Clove Garlic Chicken at The Stinking Rose in San Francisco, and fans at a Giants game at AT&T Park won’t have to wait until the ninth inning before sharing their garlic fries with the guy in the next seat.”

The 2011 Gilroy Garlic Festival will run from 10 a.m. to 7 p.m. July 29-31 at Christmas Hill Park in Gilroy.

For Release: June 20, 2011 noon PDT

Great Garlic Cook-Off Reveals Final 8

GILROY, Calif. --- “Spicy Tuna Towers with Garlic 3 Ways” from Charlotte, N.C., and “Lime in De Coconut Garlic Tarts” from Milton, Wash., are two of the eight recipes selected for the Great Garlic Cook-Off presented by Scope July 30. The announcement was made today by 2011 Gilroy Garlic Festival recipe chairwoman Deanna Franklin.

Also chosen for preparation in the venerable event is Tomato Glazed Veal Chops with Roasted Garlic & Sage Spatezle submitted by Michaela Rosenthal. A Woodland Hills, CA resident, Ms. Rosenthal was the leading vote getter in the Festival’s Facebook / KGO Radio cooking challenge on July 29 but opted to focus her skills on participation in the internationally-acclaimed 33^rd annual Cook-Off.

--more--

The Cook-Off finals will begin at 10 a.m. on the Saturday of the Festival. Each contestant will have two hours to prepare, plate and serve his or her creation to a panel of five judges. Last year Festival officials debuted an expanded Cook-Off Theater in Christmas Hill Park that includes two Jumbotron video screens that provide the audience with an enhanced view of the activity.

A complete listing of the eight amateur chefs and their selected creations is posted in the Media Center at gilroygarlicfestival.com.

The 2011 Gilroy Garlic Festival will run from 10 a.m. to 7 p.m. July 29-31 at Christmas Hill Park in Gilroy. Admission costs $17 for adults, $8 for seniors ages 60 and older and $8 for children ages 6-12. Children under age 6 will be admitted free. Parking is free.

Tickets offering a $2 discount on all admissions are also available at Raley’s, Bel Air and Nob Hill Foods locations throughout Northern California and at gilroygarlicfestival.com.

Online ticket purchasing also provides a $2 discount on Gourmet Alley Combo Plates.

Information can be obtained by calling the Festival office at (408) 842-1625.

²⁰¹¹

^{GREAT GILROY GARLIC COOK-OFF}

^{presented by}^SCOPE

Saturday July 30 / 10 a.m. / Cook-Off Theater

^FINALISTS

^{Garlic & Lobster Curry Corn Chowder with Sweet Potato Bites}

^{& Thai Garlic & Hot Chili Swirl}

^{Judy Reynolds / Bloomington, IN}

^{Spicy Tuna Towers with Garlic 3 Ways}

^{Derek Thurman / Charlotte, NC}

^{Garlic Infused Tilapia, Beet, Parsnip and Sweet Potato Stacks}

^{with Watercress Aioli}

^{Emily Falke / Santa Barbara, CA}

^{Christopher Ranch Pesto Chicken with Garlic-Laced Stone Fruit Sauce}

^{Mary Shivers / Ada, OK}

^{Garlic-Covered Pork and Pork-Covered Garlic,}

^{with Roman Gnocchi and Paprika Cream Sauce}

^{Wendy Hector/ Sacramento, CA}

^{Tomato Glazed Veal Chops with Roasted Garlic & Sage Spatezle}

^{Michaela Rosenthal / Woodland Hills, CA}

^{Stacked Steak Napoleon on Garlic Paper}

^{with Asparagus, Radicchio, Shiitakes and Stilton}

^{Jamie Brown-Miller / Napa, CA}

^{Lime in De Coconut Garlic Tarts}

^{Susan Mason / Milton, WA}

"Top Chef"s Sosa & Country Artist Moore Headline Garlic Festival Entertainment

GiLROY, Calif.--- "Top Chef" sensation Angelo Sosa and country recording artist Kip Moore will headline the entertainment aspects of the 2011 Gilroy Garlic Festival [gilroygarlicfestival.com] July 29-31, event organizers announced today.

And not to be outdone, the chefs of the renowned summertime extravaganza will introduce a new entree on Gourmet Alley, the Alley Wrap.

The 33rd annual Garlic Festival, presented by Raley's, Bel Air and Nob Hill Foods, has attained international acclaim for its three-day celebration of live music, arts and crafts exhibits and cooking competitions while featuring extraoridnary cuisine enhaned with the region's primary export, garlic.

The dynamic Sosa, voted the Season 7 viewer favorite on Bravo Television Network's "Top Chef" series, will appear all three days. Sosa will conduct a cooking demonstration in the Cook-Off Theater on July 30 and host the Garlic Showdown, an iron chef-format battle with a quartet of prominent Northern California professional chefs, on July 31.

Musical entertainment will feature continuous live concerts on three stages presenting a wide range of sounds. MCA Country recording artist Moore, whose current hit, "Mary Was the Marrying Kind," is climbing the charts, will follow country recording artists Brother Trouble and the Dirt Dirfters on the Vineyard Stage July 30.

Festival activity will draw worldwide attention on July 30 when eight amateur chefs comete on stage in thefinals of the Great Garlic Cook-Off presented by Scope. The defining element of the Festival for 33 years, the Cook-Off gains attentionf rom enws media around the globe.

The 100,000 plus attendees will enjoy a critically acclaimed fare that features Groumet Alley's scampi, calamari, stuffed mushrooms, pepersteak sandwiches and pasta con pesto. The much-anticipated new addition, the Alley Wrap, is a steak and shrimp delicacy enhanced with rice, cilantro, cumin, aioli and garlic, enveloped in a lavash.

Online ticket purchasing, which offers a $2 admission discount, will also provide a $2 reduction on Gourmet Alley Combo Plates.

The 2011 Gilroy Garlic Festival will run from 10 a.m. to 7 p.m. July 29-31 at Christmas Hill Park in Gilroy. Admission costs $17 for adults, $8 for seniors ages 60 and up and $8 for children ages 6-12. Children under age 6 will be admitted for free. Parking is free.

Tickets offering a $2 discount on all admissions are also available at Raley's, Bel Air and Nob Hill Foods locations throughout Northern California and at gilroygarlicfestival.com.

Information can be obtained by calling the Festival office at (408) 842-1625.

Contact: Peter Ciccarelli 831-476-7275

mediarelations@gilroygarlicfestival.com

Downloadable images of Sosa and Moore are available in the Media Center at gilroygarlicfestival.com/photo-center.html

2011 Gilroy Garlic Festival

Presented by Raley's / Bel Air Markets / Nob Hill Foods

Contact: Peter Ciccarelli 408-316-1930

mediarelations@gilroygarlicfestival.com

More information including downloadbale art and broadcast quality video is available at www.gilroygarlicfestilva.com

Updated June 9, 2011

33rd Annual Garlic Festival July 29-31

Established in 1979, this three-day summertime celebration requires the work of 4,000 community volunteers, whose efforts have reutnred nearly $9 MILLION to various local charities.

Festival Introduces Social Networking Cooking Clash

"So You Think You Can Cook With Garlic", an all-comers cooking competition will begin April 4 on Facebook and culminate before a packed audience in the Cook-Off Theater July 29.

Four semi-finalists were selected after posting videos of their recipes preparation on the Garlic Festival Facebook page. Those videos will be posted on www.kgoradio.com on June 6 for online voting through midnight June 17.

The two individuals with the highest number of votes on kgoradio.com will be invited to prepare their recipes on stage July 29 at the Gilroy Garlic Festival.

The winning chef will receive $810 in cash from KGO Radio and the runner-up a $250 gift card from Raley's / Bel Air Markets / Nob Hill Foods.

Top Chef Favorite Angelo Sosa Merits 3 Days of Appearances

Angelo Sosa, the season seven fan favorite of Bravo TV's Top Chef series, will appear on stage in the Cook-Off Theater July 29, 30 and 31.

The Top Chef star was originally booked to appear on Saturday and Sunday but the public responses to Sosa's pending appearnces was so strong that Festival's Recipe Committee worked himt o rearrange his schedule and secure him for Friday as well.

Sosa will judge the So You Think You Can Cook With Garlic Facebook cooking contest on Friday, conduct a cooking exhibition following the Great Garlic Cook-Off on Saturday July 30 and serve as the Master of Ceremonies for the professional Garlic Showdown on Sunday July 31.

GREAT GARLIC COOK-OFF

presented by Scope

Saturday July 30, 10a-1p on Cook-Off Stage

The finals of the 2011 cooking competition which entertained 500 worldwide submissions; Eight finalists will prepare their recipes for a panel of five celebrity judges. Results and broadcast quality video of finals will be available through gilroygarlicfestival.com at 2 p.m. PDT July 30.

KRTY Presents Recording Sensation Kip Moore

Hot Country 95.3 KRTY Radio will host MCA Nashville recording star Kip Moore on the Vineyard Stage July 30.

Moore's latest hit, "Mary Was The Marrying Kind" is currently climbing the country music charts.

32-Year Attendance

The Festival has entertained 3,728,729 visitors in 32 years of operation

Garlic Capital of the Western World

Gilroy-based Christopher Ranch ships 60 million poinds of California Heirloom Garlic annually.

How it Began:

In the summer of 1978 Gilroy-based garlic farm Christopher Ranch hosted food writers and chefs from across the country at a luncheon featuring various uses of garlic. At the conclusion of the afternoon Betsy Balsley, then food editor of the Los Angeles Times, suggested to Christopher Ranch president Don Christopher and Gavilan College president Dr. Rudy Melone that they should consider hosting a "garlic festival".

Shortly after that conversation Christopher and Melone met with local farmer and renowned chef Val Filice and created a master plan.

32-year Breakdown

The pyro-chefs on Gourmet Alley have served nearly 4 million visitors in 32 years.
To feed the masses, the chefs have required:

396 tons of beef
126 tons of pasta
75 tons of scampi
56 tons of calamari
and 76 tons of fresh California garlic

GARLIC SHOWDOWN hosted by Top Chef Angelo Sosa

Sunday July 31, noon-2p on Cook-Off Stage

Four prominent Bay Area chefs will compete in an Iron Chef competition for a grand prize of $5,000.

Results and broadcast quality video of finals will be available through gilroygarlicfestival.com at 3 p.m. PDT July 31.

DEMONSTRATION STAGE

The chefs on Gourmet Alley conduct hourly cooking demonstrations revealing the preparation secrets to the cuisine on the Gourmet Alley Demonstration Stage, located on the Ranch side of the Alley.

GOURMET ALLEY

New in 2011: Alley Wrap (a steak and shrimp delicacy enhanced with rice, cilantro, cumin, aioli and garlic, enveloped in a garlic-infused lavash)
Garlic Calamari	Garlic Scampi
Stuffed Mushrooms	Italian Sausage Sandwich
Peppersteak Sandwich	Garlic Ginger Chicken Stir-Fry
Garlic Fries	Garlic Bread
Pasta con Pesto with Spaghetti Noodles

THROUGHOUT CHRISTMAS HILL PARK

Escargot	Oysters on the Half Shell
Cajun Crawdads	Blackened Shrimp & Rice
Chicken & Sausage Jambalaya	Cajun Fried Catfish
Roasted Garlic Chicken Quesadillas	BBQ Ribs & Turkey Drums
Handmade Artisan Candies	Garlic Ice Cream
Garlic Watermelon	Garlic Jelly
Key Lime Calamari	Shrimp Quesadillas
Grilled Wild Salmon Tacos	Garlic Veggie Wrap
Gyros	Garlic Frog Legs
Fried Garlic	Garlic Chicken Wings
Garlic Chocolate	Garlic Kettlekorn
French Fried Garlic Artichoke Hearts	Garlic Chicken Pizza
Garlic Rosemary Chicken Sandwich	Lumpia
Garlic Crab Fries	Vegetarian Falafel Platter
Garlic Sauteed Mussels	Philly Cheesesteak
Sweet Potato Fries	Fried Chicken Strips w/Garlic Sauce
Gator	Kangaroo
Buffalo	Wild Boar or Venison on a Stick
Crispy Duck	Garlic Fried-Green Tomatoes

2011 Fact Sheet

Downloadable images and broadast quality video are available in the MEDIA CENTER at www.gilroygarlicfestival.com

Great Garlic Cook-Off Finals will be streamed LIVE on the internet
at www.gilroygarlicfestival.com

Who:		Gilroy Garlic Festival www.gilroygarlicfestival.com
What:		The 33rd annual "Ultimate Summer Food Fair"; three days of incredible food, beverages, arts & crafts, live entertainment and the appearance of Bravo TV’s Top Chef Angelo Sosa all three days
Presenting Sponsor		Raley’s / Bel Air Markets / Nob Hill Foods
Where:		Christmas Hill Park; Gilroy,CA 30 miles south of San Jose off Highway 101
When:		Friday, Saturday & Sunday July 29-31, 2011 10 a.m. - 7 p.m. (Gates close at 6 p.m.)
How:	Tickets:	Adult General Admission $ 17.00 Children (ages 6-12) $ 8.00 (under 6 free) Seniors (60+) $ 8.00

$2.00 Discount tickets available online or at all Raley’s, Bel Air and Nob Hill Foods locations.

www.gilroy garlic festival.com

Telephone Information: 408/842-1625

Media Contact: Peter Ciccarelli 831/476-7275